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Everything can be pretty much hacked or DIY'd to death these days. The more customized or personalized, the better. This applies to things you can do at home to burger restaurants grilling all over the metro.
It wouldn't be long, therefore, before DIY-ing pizza would be the next big thing.
Enter: Project Pie, an American franchise that was next to hit our shores.
I first heard about Project Pie late last year, when people would post pictures of their customized pizzas on social media. Initially, I wanted to try eating there (its first branch in the Philippines was located along Shaw Boulevard) just because it was a pizza place; customization wasn't even a factor for me.
But people would tell me about the long lines and the longer wait, so I didn't even bother trying.
Fast forward to 2014.
